A substantial amount of the waste we throw away is packaging. In fact, according to the government, 18% of the contents of your bin is packaging from purchases. A 2007 survey from the research company Ipsos Mori revealed that, 62%of customers want to see less packaging on their products and 67% want more recyclable materials used for packaging.
Parallel to this is the Coutauld Commitment, which a voluntary agreement between WRAP (Waste & Resources Action Programme) and major UK grocery organisations to support a reduction in the packaging of their products. Specifically the goal is to deliver absolute reductions in packaging waste by 2010. Included in this agreement are Asda, Marks & Spencer, Sainsbury’s and Waitrose.
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