About This Live Project

Sheffield Homes is an Arms Length Management Organisation (ALMO) set up and owned by Sheffield City Council to manage council housing in Sheffield. As our client, Sheffield Homes offered us a list of potential project briefs for us to choose from, all of which deal with important issues and concerns regarding the current council housing stock in Sheffield. Our group decided to embark upon developing innovative solutions to address the important issue of waste disposal in flatted council estates. Our hope is that our efforts can offer strong design initiatives on the topic whilst creating awareness and incentive on the importance of recycling and proper disposal of household waste.

Wednesday, 15 October 2008

Packaging = Waste

A substantial amount of the waste we throw away is packaging. In fact, according to the government, 18% of the contents of your bin is packaging from purchases. A 2007 survey from the research company Ipsos Mori revealed that, 62%of customers want to see less packaging on their products and 67% want more recyclable materials used for packaging.

Parallel to this is the Coutauld Commitment, which a voluntary agreement between WRAP (Waste & Resources Action Programme) and major UK grocery organisations to support a reduction in the packaging of their products. Specifically the goal is to deliver absolute reductions in packaging waste by 2010. Included in this agreement are Asda, Marks & Spencer, Sainsbury’s and Waitrose.


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